More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Athlon Sports. There's no doubt that at just 29 years old, Kansas City Chiefs quarterback Patrick Mahomes has already left a ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...