NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

Three-Star Recruit Calls Out Fans of SEC Powerhouse for Whining originally appeared on Athlon Sports.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

The Big 12 football media days are taking place on Tuesday and Wednesday from Frisco, Texas. Follow along for live updates from the event: ...

Michigan football 2026 recruiting class is currently ranked No. 7 in the nation after a torrid stretch to end June and begin ...