NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Big 12 football media days are taking place on Tuesday and Wednesday from Frisco, Texas. Follow along for live updates from the event: ...

Michigan football 2026 recruiting class is currently ranked No. 7 in the nation after a torrid stretch to end June and begin ...

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

T he first woman to play for the Harlem Globetrotters feels she got played, and never paid, by the team after her name was ...