NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

FIBA youth competitions in the summer always serve as a great opportunity for prospects to shine, make a name for themselves, ...

Quickly after his decision to join Texas Tech was revealed, a post from ESPN's Eli Lederman stated that Ojo has reportedly received a fully guaranteed NIL deal worth $5.1 million over three years.