It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...

Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, ...

What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...

The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...