The tool offers suggestions and advice based on customers’ shopping preferences to assist with product discovery.

The brand is working to mitigate tariff impacts, but has already had to raise prices on some lenses and accessories.

The company recently joined with other footwear brands to urge the Trump administration to exempt the category from tariffs.

Nader Kabbani, who spent almost 20 years at the e-commerce giant, joins the health startup as chief operations officer.