Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

La demografía de los consumidores en Estados Unidos está cambiando rápidamente. Necesita saber quién es su consumidor local, así como sus comportamientos únicos y lo que les motiva. Las perspectivas ...

美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无 ...

Avez-vous une vue d'ensemble de l'efficacité de votre publicité - et de celle de vos concurrents - dans le monde entier ? Selon le rapport annuel sur le marketing 2024 de Nielsen, 72 % des ...

全米の消費者の属性は急速に変化している。消費者がどのような人なのか、消費者特有の行動や消費者を動かすものは何なのかを知る必要があります。ニールセン・スカボローの消費者イン ...