News

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...
As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...
Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...
Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...
Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...
PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.
Part of its ongoing push beyond overnight stays, Airbnb has launched services, experiences and a new app to give users the ...
At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...
In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...
The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...