Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

On this day in 1824, Ludwig van Beethoven's ninth and final symphony debuted at the Theater am Kärntnertor in Vienna. It's now considered one of the greatest pieces of music ever written, and he ...

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I'm going to see my favorite contemporary composer, Max Richter, live tonight, and I'm unbelievably excited about it. I love concerts in general, but there's something extra magical about seeing an ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Tomorrow is Beltane (AKA May Day). Beltane is a Celtic holiday that celebrates the transition from spring to summer. Celebrated with flowers, bonfires, and dancing, its roots seek protection for crops ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

Are you getting the highest ROI from your events? Learn seven important event KPIs, pre- and post-show strategies to improve ROI, ways to get a 20% boost in attendance, and much more in this free ...