Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

Brand Management - At one time or another, your brand image might not only be skewed from its original identity but also adopted or hijacked by totally unintended market segments. Likewise, in brand ...

One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

The B2B brands that had the biggest year-over-year increases in value between 2024 and 2025 were NVIDIA, Amazon, and ExxonMobil. The researchers found that the strongest B2B brands (those with the ...

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Most younger US consumers say their use of email has increased over the past few years, and they expect their email use to increase even more in the next five years. See all the details!