The rock god-turned-reality TV dad and cultural icon generously offers his DNA, courtesy of the brand, via 10 cans of its low-calorie iced tea that he personally drank and crushed, which fans can snag ...

What does it take to secure, plan and execute a main stage presentation at Cannes?

NBCUniversal's programming at FreeWheel Beach called ‘Vive le Live’ generated the highest attendance in NBCUniversal's Cannes ...

Singing backpacks and off-key tunes are the latest stars in JanSport’s “anti-advertisement” targeting ad-fatigued Gen Zers.

Created in partnership with Okay Human, the study highlights brand packpedaling and division within the LGBTQ+ community.

Digital platforms or in person? Marketers often feel they need to make a choice on where to focus consumer-engagement efforts ...

Caroline Winterton is steering a new era of integration and creativity at North America uniting distinct agency brands while ...

Turtle Wax leans into that idea with its new campaign, You Are How You Car, which depicts people’s cars as bobbleheads featuring their owners’ faces.

This special roundtable gathering at Cannes, hosted by BarkleyOKRP, highlighted how bold thinking powers growth, innovation, ...

The most decorated U.S. work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks.

For our Question of the Week, we asked adland to share fun, summer-themed initiatives that boost their agencies’ office ...

The whisky brands are ready for their close-up — forming strategic partnerships and tapping into culture in new ways to build their audience.