From Emily Ratajkowski to SubwayTakes, Mamdani’s digital strategy focused on NYC TikTok influencers seems to have paid off.

On June 24, Jost, the host of “Weekend Update,” appeared at Jody's Club Forest, a Staten Island bar, as part of a Blue Moon ...

In this special edition of the Campaign Chemistry podcast from Cannes, we walked the Palais floor with four outstanding ...

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.

The rock god-turned-reality TV dad and cultural icon generously offers his DNA, courtesy of the brand, via 10 cans of its low-calorie iced tea that he personally drank and crushed, which fans can snag ...

What does it take to secure, plan and execute a main stage presentation at Cannes?

NBCUniversal's programming at FreeWheel Beach called ‘Vive le Live’ generated the highest attendance in NBCUniversal's Cannes history, up nearly 35% compared to 2024.

Created in partnership with Okay Human, the study highlights brand packpedaling and division within the LGBTQ+ community.

Singing backpacks and off-key tunes are the latest stars in JanSport’s “anti-advertisement” targeting ad-fatigued Gen Zers.

Digital platforms or in person? Marketers often feel they need to make a choice on where to focus consumer-engagement efforts ...

This special roundtable gathering at Cannes, hosted by BarkleyOKRP, highlighted how bold thinking powers growth, innovation, ...