The NASCAR on TNT broadcast made its debut last night. The Atlanta race delivered and so did the overall production. TNT had ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

While it was only here for five weeks, Amazon’s Prime Video NASCAR coverage has earned a ton of praise for its overall ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Prime Video completed its first exclusive season of NASCAR Cup Series coverage, averaging 2.16 million ... Read More ...