Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

Macy’s (M) signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

Live” 50th anniversary celebration is NBC’s most-watched prime-time entertainment telecast in five years, reaching nearly 15 ...

SNL50: The Anniversary Special on Sunday night logged 14.8 million viewers and a 2.53 rating in the 18-49 demo across NBC and ...