Levi's is betting its collaboration with Beyoncé will accelerate the momentum of its growing women's business.

Levi’s and Beyoncé are back together, tackling another retelling of the denim brand’s historic ads. Today, the clothier released “Pool Hall,” the second chapter of the “Reiimagine” campaign it began with the singer in September, following the Levi’s shoutout on her “Cowboy Carter” country album last year.