Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models. So they’re part of the base-tier Dell line, at the Premium sub-tier.

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and

Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic clamshell ultralight laptops, 2-in-1 devices, and desktops that have become a staple for many users.

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing off all of its branding on its laptops, consolidating them into one brand. And the brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

XPS, Inspiron, and Latitude. Instead we’ll get the easier to remember, yet not as colorful, Dell, Dell Pro, and Dell Pro Max, in an effort to create “unified branding” across the Dell portfolio. You can find more details here.