Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

The company linked to two people seen canoodling at a Coldplay concert in Massachusetts said it is launching an investigation into the incident after people online speculated the man in the video is the company’s CEO.

The Coldplay concert kiss cam incident is the most viral moment of 2025. It’s also a video game now, sort of. Coldplay Canoodlers was thought up by Jonathan Mann, best known as the guy who has uploaded a new song to YouTube every day for over a decade (Remember “GTA: This Is Why We vVdeo Gaming?

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.

Almost instantly, the clip went viral, racking up over 30 million views. The internet was transfixed and delighted in the schadenfreude: the wealthy, married chief executive of a tech firm being caught out canoodling with a colleague, the head of HR no less, in the most criminally uncool of contexts: a Coldplay concert.

Coldplay found itself in the center of a storm when a camera panned to a couple in an embrace during a show on its “Music of the Spheres World Tour” at Gillette Stadium in Foxborough, Massachusetts, on July 16, prompting frontman Chris Martin to say, “Either they’re having an affair or they’re just very shy.”