Pop-ups and physical activations are all the rage in 2025, with Bad Bunny the latest artist encouraging fans to wander around his world.

Live Nation-owned Vibee launches an immersive Bad Bunny fan experience in San Juan, paying homage to the star’s rich Puerto Rican heritage. On Tuesday, Vibee, the music-led destination experience company,

Bad Bunny began his long-awaited and unprecedented 30-show residency at the Choli in San Juan, Puerto Rico. It is a fitting arrangement to support Debi Tirar Más Fotos, his latest record, which celebrates and pays homage to the music and culture of his homeland—and which,

Puerto Rico’s oldest rum producer presents three craft cocktails inspired by the life and lyrics Bad Bunny, available across San Juan just in time for the artist’s record-breaking summer residency.

Name: adidas Originals x Bad Bunny “Gazelle City Series” Colorway: El Yunque/Santurce/Cabo Rojo SKU: N/A MSRP: N/A Release Date: July 11, 2025 Where to Buy: adidas

Bad Bunny’s record-breaking is all the more notable because he raps and sings almost exclusively in his mother tongue. In the early 2000s the biggest rappers in the world were all American; Latin artists, such as Enrique Iglesias, had to perform in English if they wanted to reach a global audience. No longer.