Pokémon fans can dive into augmented reality mayhem with exclusive encounters, rare Pokémon appearances, and avatar upgrades.

Discover how augmented reality is reshaping shopping in 2025. From virtual try-ons to smart mirrors, and why retailers are betting big on AR.

Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is ...

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

Built for Snap’s fifth-generation AR glasses (Snap Spectacles), the prototype uses Google’s Gemini AI to identify branded ...

Integrating AI and 5G, A convergence of virtual, augmented, and mixed realities is redefining industries and positioning XR as a cornerstone of India’s digital transformation.

Big Tech and broadband firms such as Meta, Sony, Google and Apple are pushing for higher transmission power to support faster, wider Wi-Fi coverage and better experience to consumers.

A developer builds an ad blocker for the real world – using AR glasses. Technically exciting, but there are clear limits in ...

The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.

Meta has hired yet another researcher, who formerly worked at OpenAI and was a foundational contributor to the AI firm's ...

Now imprisoned in the killer doll's secret lair, our writer asked her questions about AI, competing against Brad Pitt, and ...