Streaming watchers are used to seeing the iconic brand names "Paramount+" and "Showtime" together. However, Paramount+ has now made a big branding change. It's erasing the name "Showtime" from its ...

Paramount Plus With Showtime Is Rebranding As Paramount+ Premium, Marking Showtime As Yet Another Casualty Of The Streaming Wars By Alex Vena Published June 24, 2025, 1:15 p.m. ET ...

Paramount+ is rebranding once again, changing the name of its highest subscription tier from “Paramount+ Showtime” to “Paramount+ Premium.” The company announced this change on Monday in a ...

Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+. The ad-free tier of the platform has gone by the somewhat clunky title of Paramount+ With ...

Paramount+ has officially dropped the SHOWTIME brand from its ad-free tier name and renamed it Paramount+ Premium.

The curtain is closing on Paramount+ with Showtime as Paramount Global quietly drops the once-iconic cable brand from the name of its premium streaming package.

Streaming watchers are used to seeing the iconic brand names "Paramount+" and "Showtime" together. However, Paramount+ has now made a big branding change.

Paramount+ With Showtime was originally just an upgrade to Paramount+, but in 2023 Showtime was fully integrated with Paramount+ as the platform’s premium subscription.

Paramount Global even rebranded the Showtime cable channel to Paramount+ With Showtime, and, weirdly, that name’s sticking around for now, or at least its own update hasn’t rolled out yet.

The curtain is closing on Paramount+ with Showtime as Paramount Global quietly drops the once-iconic cable brand from the name of its premium streaming package. On June 23, Paramount announced to ...