AMC recently added more ads to its pre-shows, so the company will now warn theatergoers that movies do not actually start ...

AMC has announced that they're making some changes to how their movie times work, stating that your movie time may not ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing ...

Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

AMC just made a significant change to showtime listings, and moviegoers have strong feelings! How does this update affect ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

AMC Entertainment reached an agreement with creditors to reduce debt and receive new financing, a move that comes as the movie theater operator has struggled to find footing post-pandemic.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...

Brad Pitt’s new F1 film provides the most realistic view into racing Hollywood could buy. But that doesn’t come without an ...