TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

Coaches are complaining about other schools making contract offers despite a new regulatory body and college football’s new ...

The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...