Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.

The automotive industry has been stale during COVID. And for Porsche, a brand appealing to mostly older generations in a market where the younger generation needed to connect with a car brand, we ...

Back in simpler times, eating gut-friendly yogurt was a straightforward, tasty way to maintain general good health. But now Gen Z consumers prioritize achieving specific physical goals such as a lean ...

Communications that celebrate the legacies of companies are generally one-dimensional, self-praising and hence emotionally devoid for the viewers. Our campaign flipped that formula, established the ...

Each year, extreme weather wreaks havoc on hundreds of thousands of Australian homes, yet only 3% of natural disaster funding is directed towards prevention (Source 1). So in 2019, Suncorp bucked the ...

A contender brand Lipton despite marketing efforts was constantly losing market share and brand equity. The brand needed to fully re-jig the marketing mix to put a fair fight in the market. The ...

The campaign sets an outstanding example of effectiveness that identified a compelling insight of the youth and anchored it in the product truth. 'Forever Rungful' resonated strongly with youth as it ...

Music being the passion point of the youth, Coke studio to date, has been through several generational shifts. This year, along with the launch of the new brand positioning 'real magic', Coke Studio ...

We didn't need to 'sell' Dove: we just needed to get women to try it (90% who do, switch). An authentic user-generated campaign featuring thousands of women around the world, recorded on their own ...

We proved that growing brand health can effectively protect business value. In most countries, Colgate leads the oral care market. But erosion had begun, driven by autopilot-buying behavior with no ...

For Macca's biggest deals campaign of the year, 30 Days 30 Deals, we knew we could out-shout (aka out-spend) the competition around "Great Value". But how do you get people who actively skip, block, ...