AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.

Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...

This is a story about life and death. About a girl who lived in Greece. 26-year-old Garyfallia was killed by her boyfriend in July 2021 while on holiday when he pushed her off a cliff because he was ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Xyzal faced a formidable challenge. With virtually no awareness as a prescription medicine and a difficult-to-pronounce name, Xyzal needed to breakthrough and disrupt a mature category. Xyzal ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Voilà was an underdog in the grocery delivery category, significantly outspent by their competition. Trending 2 Table created a bespoke Trend Index to discover the next viral food trends, capitalizing ...