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How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...

We’re just days out from the 2025 Women’s Euros and Footballco’s Fabiola Wilcox asks the question, are brands sending the right message. The Women’s Euros are coming. And it doesn’t feel like it’s ...

The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...

Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s ...

Burger King is putting the Whopper front and center, proudly declaring it the official ‘Arch Nemesis’ of its golden-arched ...

Building on its 163-year legacy, Martini is introducing its latest spritz offering with Jonathan Bailey as brand ambassador. ‘Off Script’ is part of the ‘Dare to Be’ campaign and was captured across ...

Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans.

Design Bridge and Partners group chief creative officer Emma Follett says design is starting to be recognized in the brands ...

According to the exceedingly well-informed McKelvey, 95% of people in the USA earning $125k or more already use Large ...

Run clubs offer interesting lessons to marketers, says Helena Bush at adm Group. Here’s what brands can learn about keeping ...

“Ronnie Pickering is internet folklore,” said Misha Metcalfe, brand director at Itsu grocery. “The stars aligned, it’s been ...