AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

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For its first national TV ad, Dash is leaning into its playful side with a spot that follows the gloriously uncompromising life of a woman at the heart of a seven-person polycule. Launching on screen ...

How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...