Under the new policy, failure to disclose AI usage could result in disqualification, public naming of violations, or ...

In this article, Sunitha Natarajan of Social Panga reflects on how Gen Z is reshaping agency culture from the inside out, ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

The Creator Brand Fit Index simplifies creator evaluation with 20+ parameters like audience demographics, brand safety, and ...

In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true ...

According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile emulators and fake app identifiers.

Industry insiders discuss how creators and brands can design for distribution from the start, so good content doesn’t get lost in the wrong format, timing, or platform.

The change, not yet implemented, is intended to limit oversized ad formats and maintain a more streamlined user experience.

Under the DMA, non-compliance can lead to daily fines of up to 5% of a company’s average daily global turnover.

SMLive 2025 explores what’s broken in the social media feed, from burnout to bad distribution, and what brands, creators, and ...

The demonstration, organised by the campaign group Cut the Ties to Fossil Fuels, an initiative linked to Extinction Rebellion ...