Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

This update took 6 days to roll out and was a typical Google core update. SEO PPC PPC PPC Get the newsletter search marketers rely on. See terms. PPC ...