In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.

We’re getting Live Translation in iOS 26 across a number of apps, improved Visual Intelligence that can now read your screen, Call Screen and Hold for You in the Phone app and an AI-supercharged Shorcuts app.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook’s company is struggling to meet investors’ demand

Apple will highlight its AI strategy at Monday's WWDC 2025 keynote, with its much-talked-about "Liquid Glass" software redesign playing

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech hype machine — a chance for Apple to show off its latest software to investors and the folks who build apps for those products.

The rollout of Apple’s new AI features was delayed last fall and on arrival it omitted the new Siri, for which Apple users are still waiting.