According to the complaint filed in U.S. District Court for the Northern District of California, Bal was an early investor in Oura, as well as serving as the company’s “primary marketing arm” in its early years as a cash-strapped start-up.

The Whoop band and its app feel more purposefully designed for fitness. While I definitely prefer the Oura Ring as a sleep tracker, the Whoop app and user experience is deeper and more versatile, casting a wide net for all types of athletes and performers.

I don’t need yet another screen in my life. Or at least that’s what I have been telling myself for years. I used to believe it was a pet peeve. But a quick look at Reddit and X shows a whole bunch of people who are experimenting with the “dumb phone” trend,

A potential Oura Ring 5 may be a long way out, but I'm already hoping for these key features and improvements.