This new campaign from BMW might top all those, though. It features a computer-generated octopus. It's named "Okto," which we ...

BMW’s next 3 Series lands in 2026 with gas, hybrid, and electric variants, plus a 700-horsepower iM3 range topper.

And the seats will reportedly be made of BMW's new, natural alternative to carbon fiber.

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new ...

Nikita Chuicko, the virtual artist better known as "kelsonik" on social media, thinks that now is the right CGI time to work ...

With its new brand campaign and ‘Meet Okto the Octopus’ video, BMW has provided an unusual insight into the operation of its ...

Goodwood Festival of Speed sets the stage for BMW to bring The Ultimate Driving Machine philosophy to life, with four ...

BMW has taken another big step in its electric mobility journey with the official unveiling of the BMW iX3, built on the ...

A Symphony of Past, Present, and Future Performance At the 2025 Goodwood Festival of Speed, BMW is set to deliver a powerful ...

"Politische Unsicherheiten": Ein Zulieferer hat den Bau einer Fabrik in den USA gestoppt. BMW droht deswegen ein ...