This new campaign from BMW might top all those, though. It features a computer-generated octopus. It's named "Okto," which we ...

It has been a while since BMW unveiled the first Neue Klasse concept in 2023. The ground-up architecture, set to be the ...

And the seats will reportedly be made of BMW's new, natural alternative to carbon fiber.

The next-gen BMW iX3 debuts as the first Neue Klasse model, showcasing groundbreaking EV technology and futuristic design.

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new ...

Goodwood Festival of Speed sets the stage for BMW to bring The Ultimate Driving Machine philosophy to life, with four ...

Like it or not, BMW M ’s best-selling vehicle is an EV, the i4 M50, which was recently upgraded to become the i4 M60. And ...

With its new brand campaign and ‘Meet Okto the Octopus’ video, BMW has provided an unusual insight into the operation of its ...

A Symphony of Past, Present, and Future Performance At the 2025 Goodwood Festival of Speed, BMW is set to deliver a powerful ...

Nikita Chuicko, the virtual artist better known as "kelsonik" on social media, thinks that now is the right CGI time to work ...

The first China-made Neue Klasse model, the iX3, is scheduled to hit the Chinese market in 2026. But Jochen Goller, BMW's board member responsible for customer, brand, and sales, insists that the Neue ...