Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie,

F1' is Apple's big-budget racing drama starring Brad Pitt. The iPhone maker was hoping for its first genuine box office hit.

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.