Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
Mixue Group, China's largest fresh-drinks chain, has launched Hong Kong's hottest initial public offering (IPO) on the ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
Mixue Ice Cream & Tea has recently implemented FLUX WMS solution to establish a global digital-intelligent warehousing management system.
Zhang Hongchao and Zhang Hongfu, founders of Chinese beverage giant Mixue Group, now have a combined net worth of $8.1 billion, surpassing Starbucks' former CEO Howard Schultz.
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