Football finance expert Kieran Maguire has issued a blunt warning to clubs like Sunderland following their promotion to the Premier League, claiming the system is set up to favour the elite and punish newly promoted sides.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)