There's a lot riding on Apple's plans for the iPhone in 2025. At a time when consumers are holding onto their phones for longer periods of time, it's harder than ever to entice iPhone users to upgrade. According to a CNET survey in partnership with YouGov, 44% of smartphone owners only buy a new phone when their current one needs replacing.

Apple's rumored iPhone 18 Pro camera update has surfaced again, with the use of a variable aperture wide-angle lens expected to offer improved depth of field effects in photography.

Phone 17 series is expected to feature four models. While the number remain  the same, it is rumoured to replace the Plus model with Air model.  Based on the rumours, even though iPhone 17 Pro is a high end model,

Apple's 2025 iPhone 17 lineup, including the new iPhone 17 Air, is expected to bring major design changes and advanced A19 chips.