The Call of Duty publisher revealed the first look at its new game for smartphones on its Instagram with a promotional advertisement. Guitar Hero Mobile 's logo is front and centre, however, looking closer it's quite obvious that the rest of the image is AI-generated.

Activision's social media post advertising a new entry in the Guitar Hero series is market research for a game that doesn't exist, Eurogamer understands.

Activision is once again in trouble with fans over generative AI. Just one week after it admitted to using generative AI in Call of Duty: Black Ops 6 for a number of assets, the publisher is now being accused of using generative AI again to promote a different game: Guitar Hero Mobile.

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

For the second week in a row, Activision is coming under fire for their use of generative AI, but this time for a much stranger reason. Over the weekend, followers of Activision’s Instagram page noticed them posting something unusual: an ad for a new Guitar Hero game,

Activision appears to be fully embracing AI production, as it recently confirmed some assets in Call of Duty: Black Ops 6 — such as Calling Cards — are created using the tech. The most infamous was a six-fingered zombie Santa Claus.

Call of Duty publisher Activision has been blasted over its use of cheap AI once again, this time for a clearly-generated piece of artwork designed to announce a new Guitar Hero game for smartphones.