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Dell, Apple

TechRepublic · 2h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

ExtremeTech on MSN · 23h

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.

Business Insider on MSN · 1d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Dell, CES

Lifehacker · 2h

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.

PCMag on MSN · 1d

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Firstpost · 13h

CES 2025: Dell ditches the XPS, Inspiron lineup, unveils new unified branding & AI PC portfolio

Dell Technologies unveiled a bold new direction for its product lineup, doing away with legacy branding like Inspiron, XPS, and G-series. Instead, Dell is introducing a unified, straightforward naming system centered around three categories: Dell,

AllTheThings.Best on MSN4h

Now Under $450: Dell Inspiron 15 Touch Laptop with Core i7 and 1TB SSD

This content may contain affiliate links. If you would like to support us and use these links to buy something, we may earn a ...

8h

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

PCMag on MSN1d

Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

1hon MSN

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

1d

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

9h

'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

22hon MSN

Dell Defends Itself After Being Questioned About Imitating Apple

Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...

1d

Dell overhauls brand portfolio and adds NPU-equipped portables and desktops

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

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