Amazon is saying goodbye to “Try Before You Buy.” The service allows Amazon Prime members to try on select clothing items, shoes and accessories at home before completing a purchase.

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

Amazon announced it is pulling the plug on its "Try Before You Buy" service launched in 2017, which allowed customers to order multiple items to try on before purchasing.

The e-commerce and streaming giant used to have the most widely used voice-activated AI before the ChatGPT revolution, but recent company comments suggest it may be a victim of its early success.

Amazon has to overcome 'several technical hurdles' because it can roll out the new Alexa, according to The Financial Times.

Ralf Groene, a key figure in the design of Microsoft's devices for more than 17 years, has emerged from a short-lived retirement with a new role, as the vice president leading design for Amazon's Devices & Services business.

Microsoft’s former head of design for Windows and devices has started a new role at Amazon this week. Ralf Groene was responsible for the design of Microsoft’s Surface tablet, and worked closely with former Windows and Surface chief Panos Panay on a line of Surface devices over the past decade.

Another key figure behind Microsoft's Surface devices has joined Amazon and former Windows and Surface lead Panos Panay.