The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

Under the deal, AMC will play commercials in what is known as the ... noting the decision would not impact the customer's wallets. Need a break? Play the USA TODAY Daily Crossword Puzzle.