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AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...
We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...
AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.
Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length ...
Movie theaters are adding more commercials, and it's something that needs to stop, as it drives audiences away.
AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...
In 2019, AMC slammed the company’s proposal to increase the number of commercials, saying it feared that “U.S. moviegoers would react quite negatively to the concept.” ...
AMC says its pre-show material, which includes trailers and other promotions, can last up to 30 minutes. Starting today, expect to see more commercials before movies at AMC theaters nationwide ...
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