MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

We set ourselves apart by designing for how people feel. Relevance, emotion and intimacy. That’s what endures.” ...

Group and Mandai Wildlife Group have entered a three-year strategic partnership to drive inbound tourism and raise awareness around wildlife conservation, as both brands look to position Singapore as ...

DBS has launched the fourth season of its award-winning web series Sparks, turning the spotlight on scams targeting vulnerable groups and the barriers faced by persons with disabilities.

Microsoft executive Cindy Rose will take over as global CEO of WPP on 1 September, replacing Mark Read after a seven-year ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

YouTube is updating its partner program (YPP) monetisation policy this July to better address the rise of mass-produced and ...

JBL is taking its pitch for everyday premium audio straight to the city’s café crowd, transforming PPP Coffee at New Bahru ...

Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new ...

The finalists for the 5th annual Marketing Excellence Awards Philippines have been revealed, spotlighting the country’s most ...

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their ...

SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...