Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Key takeaways – Google announces new AI capabilities for travel companies, and this month partnered with Spanish OTA eDreams to build new AI products. – Online travel agencies (OTAs), including ...

Image: Shutterstock Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and ...

Image: Shutterstock You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now? There’s obviously a lot of planning ...

E: What is the most important thing that marketers in healthcare can do to start preparing for the deprecation of third-party cookies? NC: Begin to move any display plans that are relying on ...

For pharma companies, social media has become an essential tool for supporting both patients and healthcare professionals. From connecting people living with chronic conditions to sharing vital ...

Enabling users to checkout in-app with TikTok Shop A large percentage of brand activity on TikTok tends to focus on organic content, but FMCG brands are increasingly exploring the platform’s social ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...