This isn’t just about a new feature; it’s the cornerstone of Elon Musk’s narrative that Tesla is not merely a car company but a world-changing AI and robotics powerhouse. As the automaker faces fierce competition from Chinese rivals like BYD, the success or failure of its autonomous vision could define its next chapter.

Elon Musk posted to his Twitter on Sunday that his new autonomous vehicle service launched in Austin Sunday afternoon.

Tesla deployed a small group of self-driving taxis picking up paying passengers on Sunday in Austin, Texas, with CEO Elon Musk announcing the "robotaxi launch" and social-media influencers posting videos of their first rides.