Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

Andrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.

From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...