Spirits giant Brown-Forman Corp. said Tuesday it's reducing its global workforce by about 12% and closing its hometown barrel-making plant in Louisville. The cost-cutting moves come as American whiskey producers face stiff challenges from changing consumer trends and renewed tariff threats.

Brown-Forman, the parent company behind major American whiskey brands Jack Daniel's and Woodford Reserve, announced that it was cutting 12 percent of its global workforce and selling its Louisville cooperage.

Brown-Forman said on Tuesday it will lay off about 12% of its global workforce of 5,400 employees, as the Jack Daniel's maker looks to reduce costs amid weak alcohol demand.

Spirits giant Brown-Forman Corp. said Tuesday it's reducing its global workforce by about 12% and closing its hometown barrel-making plant in Louisville. The cost-cutting moves come as

Brown-Forman named new executives and said it will cut about 12% of its global workforce, or roughly 648 jobs, as it undergoes a restructuring aimed to position the company for growth amid a choppy global spirits market.

Jack Daniel’s owner Brown-Forman is reducing its workforce by 12% as it battles a slow spirits market and foreboding trends.

Brown-Forman, the parent company of Jack Daniel's whiskey and Woodford Reserve bourbon, is laying off approximately 12% of its 5,400 employees.

Brown-Forman, the Louisville-based maker of spirits including Jack Daniels, Old Forester and Woodford Reserve, plans to cut 12% of its workforce.