The NHL may have saturated the market on outdoor games. With a one-to-two other games played outdoors each year in the NHL Stadium Series — in addition to the trends in broadcast television viewership, the Winter Classic has seen a steady decline over the past ten seasons.

There were several other factors that likely affected viewership. The game featured two of the league's lower-tier teams (in fact the Blackhawks have the NHL's worst record), it was a blowout — the Blues won 6-2 — and the event had been played at Wrigley before so that novelty factor was gone.

Winter Classic between the St. Louis Blues and Chicago Blackhawks was the 15th edition of the annual outdoor game held by the NHL. While the event is always a joyous occasion for the host city, the game between the Blues and Blackhawks caught the fewest number of eyes in its history.