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Nike, Turnaround Strategy Plays

UPI on MSN · 13h

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on foreign goods of its sneakers and athletic gear. The company, headquartered in Beaverton,

Reuters on MSN · 23h

Nike rallies on efforts to tackle tariff costs as turnaround takes shape

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China production for U.S.-bound goods bolstered investor confidence.

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Nike, Trump and for tariffs

USA TODAY · 18h

Nike says Trump’s tariffs to add $1 billion to costs

Nike has warned that tariffs introduced by President Donald Trump could raise its costs by $1 billion this year.

Hip-Hop Wired · 15h

Nike Says Trump Tariffs Will Cost It A Billion

While the worst could be behind the company, it has new challenges such as tariffs to face, making a tough turnaround that much more difficult. On a call with analysts, finance chief Matt Friend called the duties a “new and meaningful” cost.

Seeking Alpha on MSN · 1d

Nike sees $1B hit from tariffs

The world's largest shoe company on Thursday said that current tariffs in place could lead to an additional cost increase of about $1B. Nike's ( NYSE: NKE) warning came after it reported FQ4 2025 results that beat lowered expectations, though both revenue and profit fell on a Y/Y basis.

14hon MSN

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...

23h

Trump tariffs hit Nike hard, force ‘surgical price increase’ on consumers

“These tariffs represent a new and meaningful cost headwind,” said Matthew Friend, Nike’s chief financial officer, via The ...

1don MSN

Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

23hon MSN

Nike stock surges as company forecasts smaller sales, profit drops while tariff costs near $1 billion

Wall Street cheered some signs of a turnaround at Nike in its latest quarterly earnings report released late Thursday.

18h

Three takeaways from Nike’s worst annual earnings report in decades

Near the end of the call, Hill said Nike will “evaluate corporate cost reduction as necessary,” a result of slower recovery ...

1don MSN

Nike outlines $1B tariff headwind mitigation while advancing sport offense strategy for FY26

Q4 2025 Management View CEO Elliott J. Hill stated that "the results we're reporting today in Q4 and in FY '25 are not up to ...

1don MSN

Nike’s Earnings Were Ugly. But They’re Better Than Feared.

Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...

1d

Families, businesses worry about the effect of tariffs on youth sports

For families like the Casamentos and businesses in the marketplace, there is continued uncertainty surrounding the possible ...

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