The Last of Us Season 2 finale viewing is also reported on this list, as is the latest interest in All American Season 7 on ...

Plus, NBA Finals see a boost for Game 4 and "Wheel of Fortune" is the only syndicated game show this season to grow The post ...

Nielsen Holdings Ltd. affiliates launched a multi-pronged court bid to close the sale of a segment to Circana LLC, which is ...

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

May was a banner month in the history of streaming. According to Nielsen’s measurement of televisions in the U.S. (mobile ...

In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said. It is the ...

Overall streaming consumption has grown 71% since 2021, with platforms like YouTube, Netflix, and others driving this sharp ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.