The 10-year deal also includes the Macy’s 4th of July Fireworks show and a new special program still to be announced ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

The Macy’s Thanksgiving Day Parade began in the 1920s with a now-iconic float, becoming a holiday tradition that’s watched by millions of people every year. RELATED: Everything to Know About ...

It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...

Macy’s (M) signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and ...